3 Steps to Designing Labels That Actually Get Noticed
In a crowded marketplace, your labels do more than just identify your product—they make or break a customer’s decision to buy. A well-designed label grabs attention, conveys your brand’s identity, and ultimately influences sales. But how do you ensure your labels stand out?
We’ve put together a simple, actionable guide to help you create labels that truly make an impact. Here are three key steps to designing labels that get noticed.
1. Choose Colors & Materials That Make an Impression
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Understand Color Psychology – Bold reds create urgency, calming blues inspire trust, and bright yellows bring energy. Choose colors that align with your brand message.
Contrast is Key – High-contrast designs help your labels pop off the shelf. Think bold backgrounds with crisp, readable text.
Consider Specialty Materials – Metallic foils, clear labels, textured papers, or holographic finishes add a premium feel and make your product look high-end.
2. Design for Maximum Visibility & Impact
A label should be eye-catching from a distance and informative up close. Achieve this balance with:
Whitespace is Your Friend – Don’t overcrowd your design. Strategic use of whitespace keeps your label from looking cluttered and helps key elements stand out.
Clean, Legible Typography – Avoid overly decorative fonts that can be hard to read. Instead, use strong, simple typography with a hierarchy that guides the eye.
Unique Shapes & Layouts – A standard rectangle works, but die-cut labels in custom shapes (like circles, ovals, or product-specific contours) add instant visual appeal.
3. Make Your Labels Sell More
Your label isn’t just a design—it’s a sales tool. Optimize it for conversions with these pro tips:
Highlight Key Benefits – Instead of just listing ingredients or features, communicate what makes your product different. Does it have all-natural ingredients? Is it locally sourced? Call it out!
Use a Strong Call-to-Action (CTA) – Encourage customers to engage with your brand. A simple phrase like “Try it today!” or a QR code leading to exclusive content can drive more sales.
Test & Optimize – A/B test different label designs in small batches to see which ones perform best in real retail environments.
Great labels don’t just blend in—they command attention. With the right colors, thoughtful design, and strategic sales elements, your product can stand out and sell more. Get started today with our free guide and take your labels to the next level!